Because they love people so much, and they feel so badly about circumstances-even worse, they can’t fix the problems, their stress level becomes huge. In a challenging market, where clients are sometimes upside down on their mortgage, or cannot move because the market has them financially strapped, supporters have a great deal of difficulty. They really care about their clients and they take their job as a real estate agent, and the support they provide, very seriously. Analyticals also benefit from a strong mentor because they need someone who is confident about the future and can counsel that the market is not as bad as they think it is. They need to find ways to provide the kind of advice that they think is critically important to receive. The key to the Analyticals is to increase their lead generation and work with clients who have to move. It’s somewhat like a turtle-they recede into the safety of their shell. They are unsure what kinds of advice to give, so they don’t give any. They pay very close attention to what the other agents are saying. However, this is also the agent that experiences the most fear in a challenging market. Find a positive outlet for “tasks energy.”Īnalytics: The Analytical agent is happiest when they can spend most of their time really looking at market statistics and providing concrete advice to their clients. buyer and seller packages or a new website-this is the time to really concentrate on those projects. The key for Controllers to staying focused is to find ways to have lots of tasks to do. They get very nervous because they need something to work for.
For a Controller, in a challenging market, they struggle because there are fewer tasks to handle. It’s not that they don’t like people, they are just very, very focused on ‘the job’. They are completely task-oriented, and they like getting things done. They need to find outlets for their energy.Ĭontrollers: When the market is good, a Controller is really happy because there is a lot to do. They have to increase the number of people interactions. In a challenging market, the key for Promoters is to ramp up their follow-up and lead generation.
When it’s missing their gears get stuck and they slow way down. For a promoter, lack of activity can destroy their business. There are not enough people to talk to and not enough activity. When the market changes, however, a Promoter starts to lose their mojo. They can juggle – and thrive when juggling - a lot of people at once. They are outgoing, they are high energy and one-on-one communication is very important to them. Promoter: When the market is good, a promoter is having a great time. Let’s look at the 4 types, how they handle a good market, and how they handle a changing or challenging market. For some, it is somewhat detrimental for their business but they will recover. However, the moment you add market stress to their daily life, each personality type handles it differently. In essence, the best of their type shines through because they have very little stress. They are happy because the market is going well and they’re making money. Agents think they are at the top of their game. The pace of a fast market allows an agent’s weaknesses to be masked. Have they prepared? Do they handle the changes well? Have they experienced a great deal of difficulty? I’m going to talk about how agents, all with different personalities, handle good markets and challenging markets. They are each very different and each has their own set of strengths and weaknesses.Īnd believe it or not, personality plays a major role in how an agent handles different kinds of real estate markets. There are four main personality types, which I call Promoter, Controller, Analytical and Supporter.
Personality can affect everything we do on a personal and a professional level. Every person’s personality type creates natural tendencies.